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Avery Dennison Corporation is a global leader in pressure-sensitive label technology serving the global markets for food, beverage/beer, wine, home and personal care products. The company develops innovative packaging design solutions based on the needs and insights of consumer packaged goods (CPG) companies.
Through its Fasson® brand of pressure-sensitive labels, Avery Dennison creates shelf impact, enhances brands, increases consumer awareness and lifts sales. Pressure-sensitive labeling allows greater packaging design flexibility with fewer limits on label size and shape, for improved shelf appeal. Additional benefits of pressure-sensitive labeling include application versatility and functionality, better end-use performance, capital and operational efficiencies, and a better overall total applied cost.
Great product packaging design promotes sales, makes consumers aware of product improvements and enhancements, and supports the brand positioning of the product. Packaging can make the difference between success and failure of a product. The label is a key part of the packaging. Not only is the look and feel of the package essential for great shelf impact, so is the quality of the label. That’s what pressure-sensitive labeling delivers.