Pressure-Sensitive Labeling Tech Comparisons

The benefits of pressure-sensitive labeling for packaged goods are clear when you compare all of the technical advantages over traditional, ordinary packaging technologies. See tech comparisons below.

Pressure-Sensitive Labeling vs...

 
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Attribute Pressure Sensitive (PS) Glue Applied Cut & Stack Comments
Material Film/Paper Paper  
       
“No Label” look Strength Weakness Clear-on-clear film for Pressure-Sensitive Labeling
Flexible containers Strength Weakness Glue-applied is more prone to wrinkling
Breadth of substrates Strength Neutral Pressure-Sensitive Labeling has unlimited substrates and adhesives
Customization Strength Neutral Pressure-Sensitive Labeling offers versatility and functionality vs. Glue
Adhesion to package Strength Neutral Glue-applied is more prone to edge lift
Label shape variation Strength Neutral Cut & stack die-cut shapes are limited vs. Pressure-Sensitive Labeling
360° Graphics Neutral Neutral Neutral
Label Cost Neutral Strength Glue-applied price per/$1,000 is less
Application Speed Strength Strength Equal
Operating efficiencies Strength Weakness Downtime for glue-applied label process can be 3X Pressure-Sensitive Labeling
Total Applied Cost Strength Weakness Overall Pressure-Sensitive Labeling process is more efficient than cut & stack
Strength Strength    Neutral Neutral   Weakness  Weakness    NA Not Applicable
Attribute Pressure Sensitive (PS) In Mold Labeling(IML) Comments
Material Film/Paper Film/Paper  
       
“No Label” look Strength Strength Both offer no-label look; Pressure-Sensitive Labeling offers superior clear look
Flexible containers Strength Weakness IML limited with container resin
Breadth of substrates Strength Weakness Pressure-Sensitive Labeling has unlimited substrates and adhesives
Customization Strength Weakness No late stage differentiation with IML due to pre-decorated containers
Adhesion to package Strength Strength IML becomes part of the package
Label shape variation Strength Neutral IML die-cut shapes are limited vs. Pressure-Sensitive Labeling
360° Graphics Neutral Neutral Neutral
Label Cost Neutral Neutral Dependent on substrate and size of label
Application Speed Strength NA IML is run in-line during blow molding process
Operating efficiencies Strength Neutral Blow molders have to slow down machine to accommodate IML labeling process
Total Applied Cost Strength NA IML TAC is figured in price$/1000
Strength Strength    Neutral Neutral   Weakness  Weakness    NA Not Applicable
Attribute Pressure Sensitive (PS) Shrink Sleeve(SS) Comments
Material Film/Paper Film  
       
“No Label” look Strength Weakness Shrink sleeve label is very detectable on package
Flexible containers Strength Strength SS excellent for compound curves and full coverage
Breadth of substrates Strength Weakness SS limited to PVC, PETG, OPP
Adhesion to package Strength Strength Both adhere well to package
Label shape variation Strength NA SS labels designed to cover entire package
360° Graphics Neutral Strength SS labels designed to cover entire package
Label Cost Neutral Weakness SS is more labor-intensive converting
Application Speed Strength Neutral Pressure-Sensitive Labeling can run speeds up to 1,000 bpm
Operating efficiencies Strength Neutral Scrap, speeds and changeovers favor Pressure-Sensitive Labeling
Total Applied Cost Strength Neutral Pressure-Sensitive Labeling offers a plug-and-play solution
Strength Strength    Neutral Neutral   Weakness  Weakness    NA Not Applicable
Attribute Pressure Sensitive (PS) Direct
Print		 Comments
Material Film/Paper Inks  
       
“No Label” look Strength Strength Direct Print uses inks vs. label
Flexible containers Strength Strength Must match inks to substrate
Breadth of substrates Strength Weakness Inks only for Direct Print
Customization Strength Weakness No late-stage differentiation due to pre-decorated containers
Adhesion to package Strength Neutral Inks tend to chip and flake and are less durable
Label shape variation Neutral Neutral No label for Direct Print
360° Graphics Neutral Neutral Neutral
Label Cost Neutral Weakness Depending on inks and cure process, Direct Print can be more costly than Pressure-Sensitive Labeling
Application Speed Strength Weakness Pressure-Sensitive Labeling can run speeds up to 1,000 bpm
Operating efficiencies Strength Neutral Pre-decorated containers and storage costs adversely effect Direct Print
Total Applied Cost Strength Neutral Pressure-Sensitive Labeling offers a plug-and-play solution
Strength Strength    Neutral Neutral   Weakness  Weakness    NA Not Applicable
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Avery Dennison Corporation is a global leader in pressure-sensitive label technology serving the global markets for food, beverage/beer, wine, home and personal care products.

Through its Fasson® brand of pressure-sensitive labels, Avery Dennison creates shelf impact, enhances brands, increases consumer awareness and lifts sales. Our creative packaging and pressure-sensitive labeling allows greater packaging design flexibility with fewer limits on label size and shape, for improved shelf appeal.

Creative product packaging design promotes sales and increases brand awareness by engaging consumers. Your labeling and packaging can make or break the success of your product.