Featured Media Coverage
Leading industry media coverage reports how Avery Dennison labeling and packaging solutions create impact on the shelf. Read below about how advanced material technologies from Avery Dennison can enhance your brand and grow your business.
Packaging World – March 2012
Champagne labels get regal redesign
Anne Marie Mohan, Editor, Shelf Impact!
Labels with strong tactile feel combine with distinctive color schemes for luxurious presentation of French champagne brand Canard-Duchêne that helps drive differentiation at the shelf. Read full story
Beauty Packaging – January/February 2012
Sticking with Labels
Leah Genuario, Contributing Editor
Versatility and flexibility enable labels to deliver clear and compelling brand messages. Read full story
Beverage Executive – November 2011
Sprucing up a beverage package requires less time, money and waste, thanks to the latest labeling advances
As beverage marketers continue to offer an increasing variety of new beverages--and faster turnaround times between new offshoots of existing brands--package labeling technologies have raced to keep up. Read full story
Packaging Strategies – November 2011
Canadian Grocers and Their Packaging Suppliers Ramp Up to Meet 2012 Recyclability Mandate
The pieces are falling into place for packaging suppliers to comply with a mandate set by the grocery members of the Retail Council of Canada (RCC) earlier this year to ensure that single-use clamshell containers used in-store are fully recyclable as of Jan. 1, 2012. Read full story
Package Printing – September 2011
A clean and simple label design helps increase sales and shelf impact for an established Chinese wine.
According to a recent report, "China Wine Industry by 2014," the increasing influence of China's younger population toward Western culture is fostering a revolution in China's wine industry. Read full story
Packaging Digest – August 2011
BOPP, semi-gloss, silver paper p-s labels convey luxury for Amoy sesame oils
With research stating more than 70 percent of consumer purchasing decisions are made at the retail shelf, packaging is becoming a critical tool in influencing consumers’ in-store decisions. To help AMOY Food Ltd. protect its reputation as a premium brand of cooking oil and still stand out on the supermarket shelves, it selected versatile pressure-sensitive labels for its new packaging design. Read full story
GCI (Global Cosmetic Industry) – July 2011
Naturopathica Leverages Brand Heritage in New Label and Packaging Redesign
John Giesfeldt
Naturopathica Holistic Health faced brand identity issues when it reached its 15th anniversary. After considerable evaluation, the company realized it was not meeting its brand promise to consumers through its existing label and packaging strategy. Read full story
Shelf Impact! – July 2011
Natural artesian water carries environmental reverence throughout brand identity
Anne Marie Mohan, Senior Editor
When the source of your company's success is over 3 million years old, a modern brand identity is key. For AQUACAI Natural Artesian Water, pressure-sensitive labels with design elements that cross cultural borders allowed the company to visually demonstrate the purity of its aquifer and define its brand essence to deliver just the right shelf impact. Read full story
Practical Winery & Vineyard Management – Summer 2011
Banknote Wine Company brand strategy delivers hand-crafted shelf appeal
A multi-facted, eye-catching pressure-sensitive label helps capture new customers at retail for distinctive Napa Valley red blend. Digital offset brings detailed design to life for multiple-label concept. Read full story
Label & Narrow Web – March 2011
Pressure-sensitive digital wine labels push creativity to new heights with complex graphics
Steve Katz
Wine labeling stands apart from other label markets. An internet search for "wine labels" will return countless websites, among them blogs, "best of" lists, wine label-specific artists and designers, and even a dedicated Wikipedia page. And this is all before you get to learning about the actual printing of the labels themselves – though for wineries, it's hardly an afterthought. Read full story
Food & Beverage Packaging – March 2011
Digital label quickly brings bistro's private-label personality to life
Rick Lingle, Executive Editor
Carmella’s Italian Bistro leverages the tactile characteristics of a digital wine label facestock to build brand identity for its House Marinara Sauce. Read full story
PackageDesignMag.com – February 2011
Innovative brand ID--Coca-Cola turns to clear Fasson Pressure-Sensitive label in package redesign strategy
Chaudfontaine, a thermal hot mineral water brand owned by Coca-Cola, has switched to a clear self-adhesive label as a way to make the brand stand out at restaurants, bars, and hotels. Read full story
Packaging World – January 2011
Bold, debossed label gets small-lot winery in the game
Anne Marie Mohan, Senior Editor GreenerPackage.com
Caliza Winery uses modern, yet elegant labels that combine visual intrigue with a strong, tactile feel to create a high level of differentiation. Read full story
GreenerPackage.com – January 2011
Holographic wine-label facestock available with green adhesive, liner combinations
Anne Marie Mohan, Senior Editor
The Fasson Roll North America division of Avery Dennison Corporation has introduced Fasson® FasPrism™ Iridescent, a micro-embossed metallized paper with a two-dimensional holographic pattern, targeted at the wine industry. Read full story
Packaging World - Success Story – December 2010
Savvy marketers are leaning on value-added labels
Jim George, Marketing & Design Editor
Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve 'pickup power' via an under-leveraged portion of the package – the label. Read full story
Packaging World - Web Exclusive – November 2010
Appletiser, a South Africa-based premium, nonalcoholic beverage brand, increased sales 14% with a new glass bottle and PS label from Avery Dennison
Read full story
Packaging World – November 2010
Pack Expo 2010: New label/application technology offers great 'Curve Appeal'
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Packaging World – September 2010
Extended-text label spices up sales of seasoning blends
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Food Processing – August 2010
Packaging Performs In The Marketing Mix
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Packaging World – June 2010
OFF THE SHELF video profile: spice bottle gets extended-text treatment
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Packaging World – April 2010
Juice maker finds sweet success in new label
Read full story
Packaging Digest – April 2010
No-label look dawns for dish soap
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Beauty Packaging – February 2010
Knowledge and understanding is key to keeping your package beautiful and compliant
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BRANDPACKAGING – January 2010
Pressure-sensitive extended-text label spices up sales for Club House line of One Step Seasoning
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