A History Of Firsts

  • 1935 R. Stanton Avery invented the world’s first self-adhesive label, launching a new company and a new industry. He also developed the first: die-cutting method, in-line machinery and rotary die for self-adhesive lables, synthetic-based pressure-sensitive adhesive and quick release coating for self-adhesive products, systematic approach to label identification and pricing, manual dispenser for self-adhesive labels
  • 1957-1970: First non-removable pressure-sensitive adhesive introduced. Commercialized Crack-N Peel® labels with a breakaway liner for easy removal introduced. First method to successfully anchor ink to new film and foil surfaces developed.
  • 1970-1980: Avery Dennison pressure- sensitive materials usedin the production of the first U.S. peel-and-stick postage stamp for the U.S. Postal Service. Ultraviolet and electron beam radiation curing and new heat transfer systems for drying adhesive and silicone-coated materials introduced. First repositionable, refastenable diaper closure tapes developed.
  • 1980-1990: Fasson introduces Ultraliner® material, a rugged plastic liner which allows pressure-sensitive products to run at higher printing and application speeds. First ultra-high adhesion products utilizing new radiation-cured technology developed. First print-your-own label and software compatible templates launched. “No-label” look pressure-sensitive label material introduced.
  • 1990-2000: Functional labels with resealability and valve functionality developed. First content-insensitive RFID label developed. Recyclable beverage label created.
  • 2000-2009: New heat transfer label technology for garmets introduced. RFID tags – introduced and used widely in the retail and apparel markets. Fasson Luminescent film developed and commercialized in Korea. Avery Graphics creates Easy Apply film, an overlaminate that makes the wrap look like paint, for vehicle graphics. Customizable Avery Signature binders introduced. Clean Edge Business Cards with non-perforated edges created.
  
 
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Avery Dennison Corporation is an innovator in pressure-sensitive label technology serving the global markets for food, beverage/beer, wine, home and personal care products. The company develops innovative packaging design solutions based on the needs and insights of consumer packaged goods (CPG) companies.

Innovative packaging can make the difference between success and failure of a product. The label is a key part of the packaging. Not only is the look and feel of the package essential for great shelf impact, so is the quality of the label. That’s what pressure-sensitive labeling delivers.

Innovative packaging solutions and pressure-sensitive labels from Avery Dennison allow greater packaging design flexibility with fewer limits on label size and shape, improve shelf impact, increase consumer awareness and lift sales as a result.