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Avery Dennison History - 75 Years of Discovery

Heritage

Our heritage is rich. From the beginning, Avery Dennison has set high standards for operational excellence. Our heritage is a story of how different generations have collaborated to sustain the vision and values to which founder Stan Avery was committed.

Vision

Throughout our history, Founder Stan Avery was passionate about helping people. Today, our new vision is firmly anchored in Stan Avery's sense of purpose and his inventive spirit - to make every brand more inspiring and the world more intelligent while discovering new opportunities and solutions one customer at a time. Our vision and everything we do is focused on creating innovative solutions that transform information and elevate brands.

History

Avery Dennison has a rich history and humble beginnings, remarkable growth and a history of satisfied customers. Following are highlights of the many milestones the Company has achieved during its 75 year history.

Download the timeline as a PDF(1mb)

Avery Dennison and Fasson are trademarks of Avery Dennison Corporation.
All other brands and product names are trademarks of their respective companies. Use of these images is intended to demonstrate applications for Avery Dennison products and services. This display does not indicate affiliation, sponsorship, approval or endorsement by the manufacturers of the products and the owners of non-Avery Dennison brands.

Avery Dennison Corporation is a global leader in pressure-sensitive label technology serving the global markets for food, beverage/beer, wine, home and personal care products. The company develops innovative packaging design solutions based on the needs and insights of consumer packaged goods (CPG) companies.

Through its Fasson® brand of pressure-sensitive labels, Avery Dennison creates shelf impact, enhances brands, increases consumer awareness and lifts sales. Pressure-sensitive labeling allows greater packaging design flexibility with fewer limits on label size and shape, for improved shelf appeal. Additional benefits of pressure-sensitive labeling include application versatility and functionality, better end-use performance, capital and operational efficiencies, and a better overall total applied cost.

Great product packaging design promotes sales, makes consumers aware of product improvements and enhancements, and supports the brand positioning of the product. Packaging can make the difference between success and failure of a product. The label is a key part of the packaging. Not only is the look and feel of the package essential for great shelf impact, so is the quality of the label. That’s what pressure-sensitive labeling delivers.