We've assembled a high profile jury from the Package Design industry to judge the entries in each category.
Joe is one of the most respected and sought after creative directors and thought leaders on branding and design in the world. Joe's work includes brand and corporate identity development for some of the world's most admired brands, from Aveda to Coca-Cola to Sony to Jack in the Box to Susan G. Komen for the Cure. His work is regularly featured in leading marketing and design publications and exhibited around the world. In 2004, Joe founded Duffy & Partners as a new kind of branding and creativity company, partnering with clients and other firms in all communication disciplines. Also in 2004, he received the Legacy Medal from AIGA for a lifetime of achievement in the field of visual communications. His first book - Brand Apart - was released in July 2005 and in 2006, he was recognized as one of the "Fast 50" most influential people in the future of business by Fast Company. In March 2010, Joe was honored with the AIGA Fellow Award for his many years of leadership in the design and business community.
Andrew Gibbs founded The Dieline in 2007 – and has tended to its growth since then. Andrew has always had a passion for package design from a young age, and is thrilled he is able to share that passion with the world. He received his bachelors' degree in graphic design from the Art Institute of California at the age of 19. He was formerly the Creative Director for the leading beverage development company in the nation. Andrew is currently the CEO of Dieline Media LLC, where he runs The Dieline, The Dieline Wine, The Dieline Awards, The Dieline Package Design Conference, and is also author of Box Bottle Bag - The World's Best Package Designs from The Dieline.
Gerardo Herrara is Director of Packaging and an Instructor at Art Center College of Design in Pasadena, California as well as Partner and Owner of Yep Yup, a new company designing premium pet lifestyle products. His expansive career is highlighted by more than a decade at Nokia Design where he was brought in by the Chief of Design in 1996. Over the years, his interdisciplinary cooperative efforts between industrial design, insight and innovation, engineering, colors & materials, annual trends group, internal Nokia business and marketing units ensured a consistent and unified design language and experience. As the Design Director of the Global Brand Experience Design Team, Gerardo led teams in the US, UK, Finland and China in developing and aligning strategic activities along a common path for a holistic brand experience. As Design Director of Brand Experience Design, Gerardo's team operated at the heart of the brand, focusing on the needs, wants and desires of its customers to improve the total experience of Nokia products. Prior to joining Nokia Design, Gerardo worked in several agencies where he developed and established the brand look for the US market of Bandai's Power Ranger packaging and collateral systems as well as provided design for Princess Cruises, Disney, Trimark Interactive, Novalogic, NFL Properties and Saban Entertainment. Gerardo has served as a member of the Art Center Alumni Council as well as guest lecturer at the Art Center College of Design, University of Southern California's Annenberg School of Communication, Cal State Fullerton, LA Unified School District, Torrance Unified School District and Nokia events.
Christine Mau is the Brand Design Director of Family Care brands at Kimberly-Clark where she is responsible for leading strategic design as it inspires the brand expression across channels. Christine has built her career by leveraging the power of strategic design against business objectives to build brands. She believes that creating break-thru brand design requires a strong brand profile, a clearly articulated brand essence, a differentiating design strategy and an investment in design leadership. She enjoys transforming overlooked and commoditized products like facial tissue into stylish accessories that delight the consumer and drive sales, as demonstrated by recent Kleenex® Slice of Summer wedges. Christine's work has been recognized by The Dieline, I.D., AIGA, CA, Print, HOW, GDUSA, ADDY, REGGIE Awards and the Diamond Pentaward. She is on the BOD for Color Marketing Group, an active AIGA member and a panelist for Global Color Research. Recently, Christine was named one of Advertising Age's 25 Women to Watch, a 2010 Brand Innovator by Brand Packaging and GDUSA's 2011 People to Watch list.
An expert in brand development and design, David has grown CF Napa over the past 10 years to one of the most respected firms in the industry. CF Napa's focus is 100% within the alcoholic beverage industry which has allowed them to become experts in the category with clients that include some of the largest companies in the business as well many boutiques and cult producers. CF Napa's work has reaped international recognition by almost every major design competition including AIGA, CA, Graphis, GDUSA, HOW, London International Design Awards, Mobius Awards, The New York Festivals, Print, STEP inside design, and the Type Directors Club. In addition, their work has been showcased in numerous books and publications and in 2008 David was showcased in GDUSA as one of the "People to watch." CF Napa's work has been showcased in many museums including MOMA in San Francisco and is also part of the permanent collections at the Cooper Hewitt Design Museum at the Smithsonian and the American Design Archives at the Denver Art Museum.
Director of Marketing, Food & Beverage, Avery Dennison Label and Packaging Materials division
Laura Clark joined Avery Dennison in 2008 as the Director of Marketing, Food & Beverage, Avery Dennison Label and Packaging Materials division. Her 18+ years in the industry encompasses sales and marketing, research & development, and operations with a strategic focus on driving growth, maximizing profitability and reducing costs. Laura's core competencies include brand positioning, global marketing, price and cost analysis, and market segmentation. She holds a Bachelor of Science degree in packaging engineering from Michigan State University, and a master’s degree in business administration from Averett University, Danville, Va.
Todd Simmons heads up all creative in New York for Wolff Olins, a brand consultancy with offices in New York, London and Dubai who work with ambitious organizations around the world to help them focus, grow, perform better and connect with customers. Todd brings over 15 years of broad, multidisciplinary design and branding experience to his team. He believes that strong intuition and guts are the driving forces behind many of the most successful brands and that the creative and strategic processes must work in tandem in order for brand work to be truly effective. These philosophies have been central to the many successful Wolff Olins' programs he has directed for OshKosh, McDonald's, PepsiCo, Starbucks, Carter's, (RED), PricewaterhouseCoopers, New York City and Living Proof. His work received both national and international recognition and has been shown in most major design publications and exhibitions.
Director of Marketing, Health & Beauty, Home Care, Avery Dennison Label and Packaging Materials division
Renae Kulis joined Avery Dennison in 2008 as the Global Marketing Director, Health & Beauty, Home Care, for Label and Packaging Materials.
She brings more than 12 years of experience in marketing, engineering, supply chain analysis and management to the global category. In addition to receiving the Arvin-Meritor Engineering Fellowship award, National Science Foundation Research Experience, Renae's knowledge of
packaging and retail solutions helps CPGs leverage brand differentiation. They include: Global marketing and strategic planning, Brand positioning, Market segmentation, Packaging, package decoration, and improving the retail experience. Renae is a graduate of Purdue University, West Lafayette, Ind., where she earned a Bachelor of Science degree in industrial engineering. She has also received a master's degree in business administration from Case Western Reserve University, Cleveland, Ohio, and a Master of Science in Engineering from Purdue University.
Audrey studied in Eutin, Germany before graduating from the University of Kansas with a BFA in Visual Communication. She has more than a decade of experience in developing strategically-based graphic communications and specializes in conceptual thinking and the development of innovative solutions for a wide array of businesses. Audrey is aware of the power that compelling design creates and continually works to solve design problems with energy and commitment. She has developed award-winning solutions recognized by Graphic Design USA, Graphis International, the Blackbook AR100 and Utopia, and has been instrumental in the design of identities, annual reports, books, collateral materials, and packaging systems for clients as diverse as the McCormick Tribune Foundation in Chicago, Nordstrom, and Target.
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