Coffee Name: Eos

The alarm might go off at 5:00 a.m., but the day doesn't start until the French press offers up that nutty cup of morning fuel. From the first sip, the discerning coffee drinker (24-40, HOI: $75k+) knows that no matter what the day holds, she's ready for it now.

Even better, she knows that she can face the world in good conscience: grown organically, distributed via fair trade and in packaging meant to reduce its carbon footprint. Eos represents the sensibilities of an enlightened, modern international food company – even its name (the Greek goddess of dawn) suggests a new beginning. With a nod to simple design elements and exotic roasts, the brand stands out for its flavor, not for fancy packaging.

Retail Environment(s):
Featured in several of your favorite cafés around town, Eos is sold in the organic section of many fine grocery retailers.

Kid's Juice Name: Puritee

Every hour of every day, parents are faced with decisions that affect the health and well being of their children. The good people at Puritee believe that choosing a juice should be easy. So for Puritee, they select only fresh, organic apples, pears and grapes, making the preservation of taste and nutrients the top priority. No sugar or preservatives are added. The essence of the brand is captured in bold, easily identifiable graphics that help parents make the easy choice for their children by emphasizing the fresh flavor and healthful purity in every sip.

Retail Environment(s):
Healthy food options are critical for your child's well being. You can count on finding Puritee in the refrigerated section of your local grocery retailer.

Shampoo Name: Vara

Clothes by Donna Karan. Shoes by Gucci. Confidence by Vara. Every modern businesswoman (28-45) knows that perfectly done hair is the most important part of an ensemble that allows her to conquer the commute, the office and whatever other challenges present themselves. With a patented blend of exotic fruit and plant extracts, Vara shampoo rebuilds hair against the day-to-day damage that can rob it of its vitality.

The brand's premium positioning ($25 for 16 oz bottle), is reinforced with bold graphics and simple type that communicates the use and value of its contents.

Retail Environment(s):
Make every trip to purchase Vara a relaxing experience by shopping at your local spa and salon. Vara is the brand of choice for the stylist you know and trust.

Salad Dressing Name: Garden Variety

The dinner table is a place for shared family experiences, where healthy meals are served. Now, one of the nation's most trusted families of grocery stores is proud to introduce Garden Variety, a new line of salad dressings. The Garden Variety family of dressings delivers the selection and flavor that will appeal to any taste at prices most families can afford. From HomeStyle Ranch with real Buttermilk to Zesty Italian with 27 herbs and spices, Garden Variety is the healthy, tasty complement to the family dinner table. Priced at $3.25 for a 16 oz bottle, the brand is easily recognized on the shelf by its lively graphics depicting fresh ingredients, verdant farms and bowls of lush salad greens.

Retail Environment(s):
You only have a few minutes to pick up salad ingredients and dressing between work and your daughter's soccer game. Garden Variety can be found on the crowded shelves in the dressing and condiment aisle of your local grocery retailer.

Wine & Spirits Name: Mòment

Life is a stream of forthcoming memories: an anticipated first date, an anniversary dinner, a celebration of friends together. And many of these memories are built around that most communal of places — the dining table, where the food, the fellowship and a great bottle of wine come together. This wine brand is not about selling bottles, it is about being part of the moment. It is about producing a wine (price $32) distinguished by subtle notes and earthy tones that don’t overtake the conversation, but move it along. It is the perfect choice of the wine enthusiast—eager to order a bottle for the table—who does not fancy himself a wine expert.

The brand stands apart on the shelf for the elegance and shape of its label. It is a label that hints at the tasting experience it will deliver and the memories it will be a part of. The label respects and protects the very earth that nurtures the grapes…that become the wine…that becomes the moment.

Retail Environment(s):
The sommelier at your last memorable dinner found the perfect wine for your meal; Mòment. Your search for Mòment ends in your local, exclusive wine shops specializing in a wide selection of wines from each corner of the world.