Consumer Packaging Companies communicate their brand stories through product packaging and display. They turn to you, design professionals, to translate their brand into eye-catching and memorable visual stories.

The challenge? Create a brand story through label and shelf environments. The goal? To use your originality, imagination, and skill to deliver a unique brand identity across packaging, labels and retail displays.

So what's in it for you? Fame and glory!

It's your chance to show what you can do, to break into a new product category, or to just break out from the pack. And the only cost is your creative brain power.

Brand Experience Platform
Each submission requires you to create the following elements for a product in its category:

• Label
• Wall or floor graphic

Download renderings and templates:

Coffee | Juice | Shampoo | Dressing | Wine & Spirits

We encourage you to have fun, explore special effects and techniques while also following these design file do's and don'ts.

We'll supply you with a Brand Story for each product that will help guide your creative solutions. You can submit completed projects in one category, all five categories, or multiple submissions within one, or all of the five following categories:

Category Personal Care Ready-to-Drink Beverage Food Food Wine & Spirits

Product Shampoo Children's Juice Organic Coffee Salad Dressing Red Wine

Click here to review Brand Stories

Getting Started
To begin, you'll need to register online. Upon registration we'll send you an Inspiration Kit with directions, rules, templates and physical samples of products.

Click here to register

Submitting Your Entry

Once you've completed your project, you'll submit your entry online through the contest page on EnhanceYourBrand.com.

We will begin accepting online submissions starting April 25, 2011.
Deadline for entries is May 30, 2011.

Click here to upload your entries

Support
Not sure how to proceed? Need more information to finish your project? Need some technical advice for labels and products? We have a team available to take your calls and answer all your questions at 440-534-4846. Or, check out the FAQ section for more information.

About Avery Dennison
Avery Dennison helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.